Visionary

According to Cambridge dictionary, visionary defined as a person who has the ability to image how a country, society, industry, et cetera will develop in the future and to plan in a suitable way. (Sources fromhttp://dictionary.cambridge.org/dictionary/english/visionary) Put it in another way, a vision is the ability to see what others cannot see. The visionary entrepreneur is able to see exactly what his or her business is going to look like in every detail.

This entrepreneurial trait is suitable to apply to Lei Jun. He is the founder, chairman and Chief Executive Officer of a mobile phone Xiao Mi. He was just over forty years old when he set up Xiao Mi in 2009. His vision is to make his mobile brand which is Xiao Mi to become the first global smartphone within five to ten years. Xiao Mi set up less than five years so far but became the first choice in the Chinese market two years after it established and three years later became the third choice in the global market.

In fact, Lei Jun has been in research of mobile internet over past five years. Those years, Lei Jun used only the smartphone instead of a computer because he wanted to see the possibilities if the mobile phone could replace the computer. He noted that over the past few years, the entire mobile phone industry is Moore's Law category. "Chip doubling every eighteen months basically, doubles the number. And once solved these three problems which are the hardware configuration, input and output, battery problem, the phone will leapfrog computer”, he said.

In order to achieve his vision, he created a phone that has high quality and multiple functions as same as Apple or Samsung but relatively the price is cheaper than former so that everyone can own a smartphone that is high quality with cheaper price. Its target actually is young and highly educated wish to buy but cannot afford the expensive smartphone. He wants from top to bankers down to undergraduates could afford it and like the smartphone.

For reducing the overhead, Lei Jun take direct online marketing strategy instead of taking intermediaries to distribute its product and also do not do any advertising to promote the product. The company also will collect the recommendation of its royal fans about the design and features and publish updated to meet ever-increasing demands of fans every Friday on the internet.

Lei Jun think that smart Ehome is a substantial part of our development and he is going to make his product could act as a center that can connect all the devices. He believed that household appliances will be equipped with those smart ideas in the near future and the phone has become the most convenient control center when the time comes.

Lastly, he also mentioned the wireless internet; future of the world is bound to be ‘software + hardware + services’ triathlon-style competition. In fact, Lei Jun had founded Joyo net and sold to Amazon with $75 million high-priced in 2000 and he also an investor in Vancl, his old subordinate founded one whereby to help him distribute the product that is why he said Xiao Mi is ready for the competition.